Don’t know how to make keyword rankings work for your business? You may have already done link building or worked with different digital marketing services companies in the past, but it’s still important to know about these things. Even new websites can appear on the coveted yet elusive first page of Google if you know how to make it happen.

Some people think that ranking for keywords in Google’s organic search is nearly impossible today. However, many SEO experts can perform this task extremely well, and they just repeat the process over and over again. So if you want to start seeing and getting the results you want and need, you should definitely take SEO and digital content marketing seriously.

Before you can even begin to desire and aspire to rank higher and better in Google search results for any arbitrary keyword or phrase, you’ll need to have certain fundamentals in place. First is that you’ll need a solid website with excellent domain age, relevant backlinks, and high authority.

Additionally, it’s crucial that your entire website adheres to SEO best practices. If you’re unsure what this entails, you can begin with Google’s Webmaster Guidelines to help with your digital venture. You’ll just have to do things again if you don’t do them correctly the first time.

Watch this informative video by Wes McDowell, where you will discover how Google keyword rankings work.